PROJECTS
I've had the opportunity to work on a range of projects - here are some of my favorites:
Bow Market Patronicity Campaign
In the spring of 2018, I raised more than $100,000 over two months for public art programming at Bow Market. The project involved not only running a digital crowdfunding campaign but producing several fundraising events, collaborating with community groups, and sourcing local artists.
User Test Fest
This event is at the crux of two things I love - feedback and community. What started as a bootstrapped event in 2015 grew to a community of folks who care about creating products users love. Between its inception through 2019, I produced seven events all over the US, each of which taught hundreds of people how fun and simple user testing can be.
The Hackening
The Hackening was a two-day company-wide hackathon aimed at improving the customer and employee experiences at Wistia. I spent a month prepping the team with brainstorming sessions and coaching to ensure their ideas could successfully be executed. The outcome was nothing less than incredible - the team rallied and built some amazing things (including the 360 video player).
Pixartprinting Information Architecture
When Pixartprinting launched its North American business in 2016, I was the second person hired on the team. I inherited an e-commerce website and marketing strategy aimed at their European customer base. In two months, I overhauled the information architecture of the .com site to match the experience our US customers wanted. I created mockups, conducted user tests and coordinated with our international product team to launch a site our users could navigate more intuitively.